SMS in an omnichannel enviroment
When it comes to marketing and the digital age, nothing is set on stone on what you need to do in order to reach the ROI that you need to call it both impactful and successful. The only thing certain is that throughout all your offline and online marketing efforts, your customer needs to get the feeling of the same treatment. That’s when it doesn’t matter how your customer chooses to engage with you because they will receive the same experience. Omni-channel is centered around the customer and is ensuring that customers can easily and seamlessly navigate between each company touch-point to make a single purchase.
